Privacy Policy

Second Tide Swimwear (“we”, “us”, “our”) is committed to protecting your privacy and ensuring your personal information is handled securely and responsibly. This Privacy Policy outlines how we collect, use, store, and protect your information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. Information We Collect

We may collect the following types of personal information when you interact with our website:

a. Personal Information

Name

Email address

Phone number

Shipping & billing address

Account login details (if you create an account)

b. Payment Information

Payment details are processed securely by Shopify or third-party payment providers (Afterpay, PayPal, etc.).

We do not store full credit card details.

c. Device & Usage Information

Automatically collected information such as:

IP address

Browser type

Pages visited

Time spent on the website

Cookies and tracking technologies

d. Marketing Information

Your preferences for receiving marketing communications

Interactions with our emails, ads, or social media

2. How We Use Your Information

We use your information to:

Process and deliver orders

Provide customer support

Communicate updates about your order

Send marketing emails (only if you opt in)

Improve our website and user experience

Prevent fraud and maintain website security

Comply with legal and regulatory obligations

3. Cookies & Tracking

We use cookies to:

Remember your preferences

Keep your shopping cart active

Improve website functionality

Analyse website traffic

Deliver personalised advertising

You can disable cookies in your browser at any time, but doing so may affect website functionality.

4. Sharing Your Information

We may share your information with:

Shopify (our e-commerce platform)

Payment processors (e.g., PayPal, Stripe, Afterpay)

Shipping carriers (Australia Post, couriers)

Email and marketing platforms (e.g., Klaviyo, Mailchimp)

Analytics tools (Google Analytics, Meta Pixel)

These third parties only receive the information necessary to perform their services.

We never sell your information.

5. Storage & Security

Your personal information is stored securely and protected by:

Encrypted servers

Restricted access

Secure payment gateways

Shopify’s built-in security features

While we take strong precautions, no method of transmission over the internet is 100% secure.

6. Your Rights

You have the right to:

Access your personal information

Correct or update your details

Request deletion of your information

Opt out of marketing emails at any time

Request details about how your data is stored or used

To exercise any of these rights, please contact us at:

📧 Info@secondtidecollection.com.au

7. Marketing Communications

By subscribing to our newsletter or opting in at checkout, you agree to receive marketing emails.

You can unsubscribe at any time by clicking the ‘unsubscribe’ link in any email.

8. International Transfers

As we use Shopify and other global service providers, your information may be transferred or stored outside Australia. Where this occurs, we ensure the providers meet strict privacy and security standards.

9. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.

10. Contact Us

If you have any questions about this Privacy Policy or how your information is handled, please contact us at:

📧 info@secondtidecollection.com.au

🌐 www.secondtideswimwear.com.au