Welcome
Sustainably made Thoughtfully worn
Full Circle - From ocean plastics to effortless swimwear
About Second Tide Swimwear
About Us
My journey with Second Tide began with a simple belief: everyone deserves to feel confident, comfortable, and celebrated in their swimwear no matter their shape, size, or story. I have always been drawn to creating pieces that honour both people and the planet.
Second Tide is my vision for a brand that is sustainable, ethical, and genuinely inclusive. I’m passionate about designing timeless pieces that fit beautifully, feel luxurious, and tread lightly on our oceans. Every collection is thoughtfully curated, consciously produced, and made with the intention of empowering the wearer.
As I continue building this brand, my goal is to bring together sustainability, style, and heart creating a space where everyone feels seen, supported, and celebrated.
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Our Vision
To redefine swimwear through sustainability, inclusivity, and integrity, creating timeless designs that empower everybody and protect our planet.
At Second Tide, we envision a world where conscious fashion is the norm, not the niche. A world where women of all shapes and sizes feel celebrated, confident, and connected to the ocean that inspires us.
We strive to lead the next wave of ethical swimwear, combining modern design, eco-innovation, and social responsibility to ensure that every piece tells a story of care, confidence, and circularity.
From ocean plastic to effortless swimwear, our vision is to create a second tide for the fashion industry — one that moves with purpose, flows with inclusivity, and leaves nothing but positive impact behind.
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Our Mission
At Second Tide, our mission is to create beautiful, ethical swimwear that honours both people and the planet.
We are committed to:
- Sustainability: Using recycled and eco-friendly materials to reduce waste and protect our oceans.
- Inclusivity: Designing timeless, flattering styles for all shapes, sizes, and identities, because every body deserves to feel confident.
- Ethical Practice: Partnering only with transparent, fair-trade manufacturers who share our values of respect and responsibility.
- Longevity: Crafting high-quality, durable pieces made to move with you not fast fashion trends.
By reimagining what swimwear can be, we aim to inspire conscious choices, celebrate natural beauty, and contribute to a cleaner, kinder future for fashion.
Second Tide where sustainability meets style, and confidence is always in season.
Our Fabrics
At Second Tide, each piece is crafted with purpose, combining style, sustainability, and longevity.
We source only premium, environmentally conscious fabrics from world-leading innovators:
Our Italian-made fabric is woven with ECONYL® regenerated nylon, created from discarded fishing nets and ocean plastics,transforming marine waste into high-performance luxury.
Our American-made fabric uses REPREVE® recycled fibres, spun from post-consumer plastic bottles and reimagined into soft, durable material built to last.
Together, these textiles reflect our commitment to quality, circular design, and a lighter footprint on the planet ensuring every garment looks good, feels good, and does good.